Carmen Borden

I was born and raised in Eastern North Carolina, and it’s the place that shaped my grit, my work ethic, and my heart. I’ve lived here my entire life, and along the way, life has tested me in ways I never expected. I’m a proud mom of three beautiful children who quite literally gave me life in my darkest moments. They are my why, my strength, and my daily reminder that no matter how hard life gets, you keep going.

I am living proof that you can overcome any obstacle life throws your way. You just have to keep pushing forward and fighting for the life you know deep down you deserve.

I fell in love with the weight room in high school and college. It became my safe space—a place where I could pour into myself, my health, and my mindset. I’ve struggled with my weight for most of my life, and one day I decided I wanted better. I started small, working out at home, building consistency, and choosing myself. That decision changed everything.

When I got serious about fitness, I began working at Impact Strength & Fitness alongside my younger brother. What started as admin and marketing work quickly turned into a passion I couldn’t ignore. I immersed myself in learning—diving headfirst into textbooks, studying movement, and watching my brother coach clients day in and day out. After earning my certification, I began coaching clients on my own, and that’s when I truly found my calling.

Coaching isn’t just what I do—it’s who I am. I love pouring into others, helping them build confidence, strength, and belief in themselves. There is no better feeling than watching someone realize they are capable of more than they ever thought possible. That’s what drives me every single day.

I'm here to not only make an IMPACT in the lives of many but to also help them spread that IMPACT